THE unique African head-wrap has emerged as a symbol of unity, spearheading a new initiative that seeks to unify women across the country. A brainchild of social activist Nomthandazo Mavata, the “Doek on Fleek” movement is turning the “Pull Her Down” syndrome on its head, allowing women to empower each other is heading to Durban’s People Park on the 3rd of August 2019.
This movement has taken place through a series of regular gatherings that attract up to 8000 women at a time, in different cities and towns. At these meetings – where the wearing of a doek is mandatory – women receive life coaching, business grooming, career advice, and are encouraged to support each other’s businesses.
This next big “Doek on Fleek” – known as GcwalaNgeDoek – will shine the spotlight on realities confronting women, such as depression, cyber bullying, HIV/AIDS, cancer, career and business advice, as well as the importance of self-love.
“In our quest to imprint the importance of unity amongst women, our mission with Doek On Fleek is to create the biggest gathering of women that Africa has ever seen, in August, which is Women’s Month. For far too long, women have been pulling in different directions, despite having the same experiences and challenges. We’ve even been known for pulling each other down, instead up uplifting each other. But we’re changing that through Doek on Fleek. We’re saying the Pull Her Down syndrome must fall,” says Mavata.
Mavata has big plans for the movement, and wants it to become a Pan-African women`s gathering where women from all corners of African can gather under one umbrella. She’s aiming for no fewer than 35 000 of them to attend in August.
“We’ve been hosting a series of female-focused events since 2016. We identified a gap in the market. There was – and continues to be – a group of women across the country that want to be hosted in an intimate setting allowing for them to unite, support and celebrate each other and to interact, network and be entertained. Being positioned for women and by women, we are able to offer our clientele a premium platform, forming a synergy with brands that seek to engage this female market.
“Our main focus in all these events is always the unity, support and empowerment of women, exposing women to opportunities within their communities as well as providing them with information of empowerment initiatives designed for females.”
Mavata says the gathering, like others held in towns such as Newcastle and as far afield as Swaziland, also give local talent and small business owners a platform to showcase their talent and products.
“But most importantly, the events have become a safe space for women to let their hair down and fully enjoy themselves among other women.”.
For more details please contact :
Lerato Mothibi – (071) 218-8591