A little while ago, we published an article about why it’s important to support your artist friends. If you haven’t read it, we highly recommend taking a look at it before you read this article. There is a world-wide epidemic of friends choosing to support celebrity artists rather than their talented friends who are trying to break into the music industry. This needs to stop. Let’s say you’re on board with this and want to support your artist friends. But what does support really look like?

 

At Tholispani.Space, we believe in the power of community. So, as South Africans, let’s make the commitment to supporting local artists financially rather than solely through social media. We should want our talented brothers and sisters to succeed.

You may be confused by the title of this article. Let’s set something straight: there is nothing wrong with supporting your artist friends by liking their Facebook pages and commenting on their Instagram posts. In fact, that’s encouraged! Help spread the word about your artist friends by directing others to their social media pages, too, so they can grow bigger. However, you should not be solely supporting local artists with “likes” on social media. Here’s why:

Making music is expensive: If you’ve never researched how music is made, then this may come as a surprise to you. However, music-making equipment doesn’t come cheap. Local artists need to pay for studio time, mixing and mastering of their music, booking venues…the list goes on. When you buy music from a local artist, you are not just paying for their CD. You are also paying for all of the time, effort, and money that went into creating that CD.

They deserve to be paid for their talent: You should be just as eager to support local up-and-coming artists as you are to support big name artists like Eminem and Rihanna. Those artists have put hours of time into perfecting their sound, recording music, and booking concerts. But so have local artists! In fact, it’s even harder for local artists to break into the music industry because it is so saturated. They deserve your money just as much as other well-known artists.

At Tholispani.Space, we believe in the power of community. So, as South Africans, let’s make the commitment to supporting local artists financially rather than solely through social media. We should want our talented brothers and sisters to succeed. Instead of hindering their progress, let’s give them the financial assistance they need to become big name artists.

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